MTV
Manager of Events & Specials Social Marketing + Multiplatform Strategy
I led the creation of 360 digital marketing plans for MTV award shows and specials, like the Video Music Awards, engaging over 30 million viewers. Notable projects during my tenure include interactive fan experiences like the 2017 MTV Woodies voting campaign on Snapchat and groundbreaking initiatives like the 2016 MTV Wonderland live music show, earning recognition as a Webby Honoree.
Sample Project
2019 MTV Spring Break
During this partnership with Monster Energy, I oversaw the production of a 2-part video series featuring DJ Pauly D from Jersey Shore, promoting the return of MTV Spring Break. In addition to the main video series, I orchestrated an interactive Instagram Story and MTV Instagram takeover with Pauly D. This content aimed to capture the audience's attention and generate excitement for the upcoming event.
STRATEGY: Chandra Johnson
PRODUCER : Chandra Johnson, Wendy Heisler, Denise Korycki
EXECUTIVE PRODUCER: Nicola Darrach
EDITOR: Denise Korycki
MOTION GRAPHICS: Zach Handler
NO. ① —Packing with Pauly D
