Evercast
Head of Content
As Head of Content for a leading tech company specializing in creative collaboration tools, I orchestrated a range of multichannel initiatives from social franchises to monthly newsletters. My role involved driving impactful strategic campaigns and content series, while leading both in-house and freelance teams. I curated blog content and hired a team of writers, oversaw all social media, maintained brand consistency, and optimized workflows to achieve our marketing objectives.
Sample Project
Evercast App Launch
NO. ① —Evercast App Launch
As producer, director, and co-writer of the Evercast app video launch, I hired our motion graphics editor and led a small team in crafting a compelling brand story. The video showcased Evercast's evolution, while highlighting the upgraded performance and special features available in the new desktop app. We landed on the concept of "one app, one creative space” to drive home the simplicity and versatility of Evercast.
STRATEGY: Chandra Johnson, Jessica Cyrell
PRODUCER : Chandra Johnson
SCRIPT: Chandra Johnson, Jessica Cyrell
MOTION GRAPHICS: Greta Besser
DESIGN: Renée Christiane, Brontë Miller
NO. ② —Social Media Strategy and Copywriting
