e.l.f Cosmetics
Director, Story | Day One Agency
Staying attuned to current cultural trends, I brought ideas to life across various platforms and channels. I excelled in translating concepts into compelling client presentations and crafting engaging copy for both standalone posts and integrated campaigns. Additionally, I prioritized team building, fostering a creative and strategic environment, while leveraging my expertise in consumer insights, emerging platforms, and cultural shifts to enhance client campaigns.
Sample Project
Power Grip Primer Sticky Shop
I was a part of the creative team who worked on e.l.f. Cosmetics’ Power Grip Primer Sticky Shop campaign. We introduced a range of limited-edition merchandise including a Sticky Patch Varsity Jacket, customizable Sticky Patch Hat, Power Grip Patches, and Power Grip Slime. The campaign emphasizes both style and charitable giving, with proceeds benefiting @whales_org.